Personal Branding: Marketing for People

In this episode of Lee2B, I sit down with Justin Oberman and Aaron Zakowski, co-founders of Genius Scouts, an ad agency—but for people. We dive into the overlooked power of personal branding and why simply posting on LinkedIn isn’t enough. They break down how growth marketing strategies (usually reserved for companies) can be applied to executives, founders, and entrepreneurs to build authority, attract opportunities, and, yes—make you famous.

We cover:

🔥 Why organic posts alone won’t cut it for your personal brand

🎯 How ads can accelerate your credibility (and why most people ignore them)

💡 The secret sauce behind turning your LinkedIn into a lead-gen machine

🕵️‍♂️ Real-life success stories from clients who leveled up their influence

And of course, in Spill the Tea with Lee, we get into the juicy details—what’s the biggest branding mistake people make? Who’s absolutely crushing personal branding? And who’s faking it till they (don’t) make it?